| Conference 2003
 Greening the City:
 Bringing Biodiversity Back
 into the Urban Environment
Abstract: Green 
              for Green - the Perceived Value of a Quantitative Change in the 
              Urban Tree Estate of New Zealand
 Eva-Terezia Vesely (School of Geography & Environmental Science, Auckland)
The urban tree estate 
              impacts on the quality of urban life through the provision of a 
              series of benefits that are aesthetic, ecological, social and economic 
              in nature. However, most of these benefits do not have a market 
              price and exact information on the type of values people attach 
              to urban trees is scarce (Tyrväinen, 2001). In order to enhance 
              a more comprehensive inclusion of human values into the planning 
              and management of the urban tree estates, as well as to provide 
              an input into the cost-benefit analysis of related policies and 
              projects, the perceived value of a quantitative change in the urban 
              tree estate of 15 New Zealand cities was measured by contingent 
              valuation. The results reveal an 
              estimated NZ$116 million per year aggregated willingness to pay 
              during a 3 year time period for the avoidance of a 20% reduction. 
              The need to measure value using a series of metrics was reinforced 
              by the finding that 58% of those who refused to pay the contingent 
              bid said yes to contributing in the form of volunteer work. Also 
              of interest for managers and policy makers is that 48% of the population 
              find the supply and demand side of the urban tree estate in disequilibrium, 
              indicating the imbalance in the favour of demand (95%) or supply 
              (5%). The perceptions of the importance of a series of benefits 
              and negative effects are different and the motivations behind people's 
              interest in taking care of trees also vary. If the support of the 
              community for tree programmes is the goal, an understanding of the 
              underlying motivations together with reinforcement of the benefits 
              and management of the negative effects will be needed. If formulation 
              of efficient land-use policies is intended, the comparison of benefits 
              with the provision and management costs will be required. The findings 
              of this study contribute to both. Reference: Tyrväinen, 
              L. 2001. Economic Valuation of Urban Forest Benefits in Finland. 
              Journal of Environmental Management 62: 7592. Conference sponsored 
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