The aim of the award is to recognise individuals who are outstanding horticultural communicators.
This award was established by the RNZIH from 2022.
The award is granted to any nominated individual within New Zealand making outstanding contributions to horticultural communication. The award is an inscribed medal similar to the Plant Raisers' Award. The horticultural contributions may include written articles, book authorships, plant photography, speaking engagements, television and radio appearances, podcasts, and contributions to social media.